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Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [ 1 ] The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles ...
1986 – Catch the Wave(for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the Feeling. 1989 – Official Soft Drink of Summer. 1990 – Can't Beat The Real Thing. 1993 – Always Coca-Cola. 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
To celebrate its "Share a Coke" campaign, Coca-Cola is taking product personalization to another level. The iconic bottle will now feature popular names on Coke, Diet Coke and Coke Zero bottles.
This prompted Coca-Cola's creation of the successful Diet Coke in 1982, and the unsuccessful New Coke three years later, both of which led to a major shifting point in the cola wars. However, the Pepsi Challenge was a marketing campaign and not a scientific study. Subsequent studies with scientific controls found only modest differences between ...
Coca-Cola has launched a campaign aimed at sharing the iconic soft drink. Recently you may have heard a lot about "sharing a Coke" or even seen various names popping up on bottles of Coca-Cola ...
From the iconic "Share a Coke" campaign that personalized a ubiquitous beverage, to the ingenious blend of technology and storytelling in Red Bull's Stratos space jump event.
2020's Diet Coke with a Blood Orange flavor, similar to Coca-Cola Light Sango. Available in the UK, US and Canada. Diet Coke Ginger Lemon 2018 2020's Diet Coke with a combination of Ginger and Lemon flavors. Exclusively sold in the United States from Coca-Cola Freestyle machines. Diet Coke Strawberry Guava 2019 2020's Diet Coke with a Psidium ...
Coke's wildly successful 'Share a Coke' campaign drove their declining sales back up in 2014-2015, and is celebrated as one of the best-performing campaigns in the company's history. The brand's ...