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In 1994, the Power Wheels Line was bought by Mattel, who placed it under their Fisher-Price subsidiary. With the addition of new vehicle licenses the new Power Wheels lines did well. In 1999, Fisher-Price announced the Harley-Davidson Motorcycle ride-on toy [2] – which contributed to a year of record sales for the entire product line.
Other brands marketed under the Fisher-Price name over the years include Disney, Sesame Street, Dora the Explorer and See 'n Say. Fisher-Price also designs and sells infant care products and has begun developing electronic toys [22] for preschoolers. In 2009, Fisher-Price bought all toy rights to Thomas & Friends, except for the Wooden Railway ...
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The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ...
Pixter was among the first portable handheld touch screen drawing toys for children invented by Rehco, LLC and marketed by Fisher Price from 2000 through 2007. Pixter was pre-programmed with fun content and repeatable play.
Kasey the Kinderbot is an educational toy learning system designed, developed, and sold by Fisher-Price, a wholly owned division of the Mattel Corporation, nominated for the Educational Toy of the Year award in 2002. [1] Because of its strong commercial sales, Kasey was reported as an important item in the balance sheet of Fisher-Price.
Planet Heroes was a line of toys from Fisher-Price depicting various heroic characters each identified with a specific planet.. These characters represented their planets in design and features, such as Mercury and Pluto are very small, while Jupiter is a larger toy.
Rescue Heroes are a line of action figures targeted towards preschool-age children, released by Fisher-Price.The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks.
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