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Neopets is a free -to-play virtual pet ... mainly driven around unconverted Neopets that had become unavailable for new users after the art style for default Neopets ...
In April 2000, Powell negotiated a significant investment in Neopets.com and transferred the company from the UK to Los Angeles, US. After the relocation, Powell remained on staff as creative director and technical lead. Under Powell's management, Neopets went from its initial launch to over 140 million accounts and 5 billion pageviews per month.
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In 2003, she helped establish the partnership with Beckett Media to publish the bi-monthly Neopets: The Official Magazine. [4] [5] Under Williams-Powell's management and product expansion, Neopets went from its initial launch to over 140 million accounts and 5 billion pageviews per month, and in 2005 was sold to Viacom for US$160 million. [6]
A nasty breakup spurred Maddy to search for comfort — and reclaim her old Neopets account. Back in 2005, the now 28-year-old social media marketer, had been among tens of millions of children ...
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