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A nasty breakup spurred Maddy to search for comfort — and reclaim her old Neopets account. Back in 2005, the now 28-year-old social media marketer, had been among tens of millions of children ...
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In August 2011, Neopets launched the tie-in game Treasure Keepers on Facebook, but it was discontinued in December of that year. [104] A number of Neopets mobile games for Android and iOS have also been released. In 2015, Neopets released the match-3 game Ghoul Catchers. [105] In 2019, Neopets released the puzzle game Legends and Letters. [106]
In April 2000, Powell negotiated a significant investment in Neopets.com and transferred the company from the UK to Los Angeles, US. After the relocation, Powell remained on staff as creative director and technical lead. Under Powell's management, Neopets went from its initial launch to over 140 million accounts and 5 billion pageviews per month.
The Neopets Trading Card Game has seen a series of expansions, with each release including new cards and in many cases, new categories of cards. Only three Neopets species did not make it into the TCG, as produced by Wizards of the Coast: Gnorbu, Ogrin, and Xweetok. Checklists can be accessed if players have a Neopets user account.
In 2003, she helped establish the partnership with Beckett Media to publish the bi-monthly Neopets: The Official Magazine. [4] [5] Under Williams-Powell's management and product expansion, Neopets went from its initial launch to over 140 million accounts and 5 billion pageviews per month, and in 2005 was sold to Viacom for US$160 million. [6]
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