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  2. Personal guarantee - Wikipedia

    en.wikipedia.org/wiki/Personal_guarantee

    A personal guarantee is a promise made by a person or an organization (the guarantor) to accept responsibility for some other party's debt (the debtor) if the debtor fails to pay it. In the case of a personal guarantee made by an individual on behalf of another, the person who makes the personal guarantee is usually referred to as a co-signer ...

  3. Service guarantee - Wikipedia

    en.wikipedia.org/wiki/Service_guarantee

    A service guarantee is a marketing tool service firms have increasingly been using to reduce consumer risk perceptions, signal quality, differentiate a service offering, and to institutionalize and professionalize their internal management of customer complaint and service recovery. [1]

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6] Marketing Research does not involve a proven order of steps resulting in an ultimate inference. It is a repeated process that requires a broader outlook.

  5. Should You Sign a Personal Guarantee for a Business Loan? - AOL

    www.aol.com/news/sign-personal-guarantee...

    Taking out a loan can keep your business running smoothly and allow it to scale, but there's one potential catch: Lenders may require a personal guarantee. In most cases, you should plan to sign a ...

  6. Do Personal Guarantees Affect Credit Scores? - AOL

    www.aol.com/finance/personal-guarantees-affect...

    If you sign a personal guarantee on a business loan, you are responsible for paying back the money if the business is unable to do so. The lender can try to collect the money from you, including ...

  7. Business loan personal guarantee: Read this before signing - AOL

    www.aol.com/finance/business-loan-personal...

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  8. Surety - Wikipedia

    en.wikipedia.org/wiki/Surety

    Frankpledge, for example, was a system of joint suretyship prevalent in Medieval England which did not rely upon the execution of bonds. [3] The first corporate surety, the Guarantee Society of London (whose insurance business ultimately merged into Aviva), dates from 1840. [4] [5]

  9. Guarantee - Wikipedia

    en.wikipedia.org/wiki/Guarantee

    A personal guarantee, by contrast, is often used to refer to a promise made by an individual which is supported by, or assured through, the word of the individual. In the same way, a guarantee produces a legal effect wherein one party affirms the promise of another (usually to pay) by promising to themselves pay if default occurs.

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