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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Tom Standage (born 1969) [1] is a British journalist, author, and editorial executive currently working as the Deputy Editor of The Economist newspaper under editor-in-chief, Zanny Minton Beddoes. As head of the newspaper's digital strategy, Standage is the editor-in-chief of the website of The Economist, its applications and digital platform ...
The term digital economy came into use during the early 1990s. For example, many academic papers were published by New York University’s Center for Digital Economy Research. The term was the title of Don Tapscott's 1995 book, The Digital Economy: Promise and Peril in the Age of Networked Intelligence.
The channel competes in the lower-cost, high-volume network advertising market, a category not previously served by The Economist online. [8] Also recently launched is Economist Education, providing e-learning courses. In March 2012, The Economist Group acquired the London-based marketing communications agency TVC Group for an undisclosed sum. [9]
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
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Digital economy rankings was published as a one-off exercise by the Economist Intelligence Unit as the follow-up to their previous e-readiness rankings. This was done to reflect the increasing influence of ICT in economic (and social) progress. The report was titled "Beyond e-readiness". [1]
Borden also identified the market forces affecting marketing mix: Consumer buying behavior; Trade's behavior (wholesale and retailing) Competitors position and behavior: industry structure, product choice, oversupply, pricing and innovation; Governmental behavior: regulations; Borden concludes saying that marketing is more an art than a science.