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Social media has a profound effect on elections. [77] Oftentimes, social media compounds with the mass media networks such as cable television. For many individuals, cable television serves as the basis and first contact for where many get their information and sources.
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
Broadcast Media: Media influence in political socialization continues with both fictional and factual media sources. Adults have increased exposure to news and political information embedded in entertainment; fictional entertainment (mostly television) is the most common source of political information.
Frank Speiser, the co-founder of SocialFlow, stated, "This is the first true social media election." He added that, before the 2016 presidential primaries, social media was an "auxiliary method of communication. But now [candidates] can put messages out there and get folks on social media to act on your behalf by just sharing it around.
This approach can affect political participation and election outcomes by shaping opinions and encouraging political involvement. [3] Additionally, social media usage in political campaigns has become increasingly significant due to its communal and interactive nature, as users engage in discussions, share endorsements, and participate in ...
Fox News host Laura Ingraham says a "real president answers questions" as she reflects on President-elect Donald Trump's openness with the media on "The Ingraham Angle."
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The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...