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  2. Starting a family business: Business ideas and tips - AOL

    www.aol.com/finance/starting-family-business...

    11 family business ideas. While you can start nearly any small business with family, these ideas allow you to get started with minimal startup costs and work well for families. 1. Pet sitting or ...

  3. Transmedia storytelling - Wikipedia

    en.wikipedia.org/wiki/Transmedia_storytelling

    Transmedia storytelling allows for the interpretation of the story from the individual perspective, making way for personalized meaning-making [22] - and in the case of fully participatory projects - allows participants to become co-creators of the story. [26] In "The Better Mousetrap: Brand Invention in a Media Democracy" (2012), Pont explains ...

  4. Big Idea (marketing) - Wikipedia

    en.wikipedia.org/wiki/Big_Idea_(marketing)

    Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

  6. Brian Scudamore - Wikipedia

    en.wikipedia.org/wiki/Brian_Scudamore

    It traces his journey through entrepreneurship, telling stories from his almost 30 years in business. [8] His second book, BYOB: Build Your Own Business, Be Your Own Boss, was published in 2022 and is a Wall Street Journal, USA Today and Amazon Bestseller. It shares two clear paths for starting a business, and is full of lessons learned from ...

  7. List of English-language book publishing companies - Wikipedia

    en.wikipedia.org/wiki/List_of_English-language...

    This is a list of English-language book publishers.It includes imprints of larger publishing groups, which may have resulted from business mergers. Included are academic publishers, technical manual publishers, publishers for the traditional book trade (both for adults and children), religious publishers, and small press publishers, among other types.

  8. Justice (store) - Wikipedia

    en.wikipedia.org/wiki/Justice_(store)

    Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12.

  9. The Book Loft - Wikipedia

    en.wikipedia.org/wiki/The_Book_Loft

    The Book Loft covers 7,500 square feet of space, and along with books the store sells jigsaw puzzles, posters, and other merchandise. [7] Eighteen music systems each play different music to create a genre-specific soundtrack in each area. [8] The children's areas are the most popular rooms, according to owner Carl Jacobsma. [9]