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Bachelor of Business Management (BBM), sometimes known as a fundamentals in marketing, [1] is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world.
Tagged degrees come in two varieties: the first form is a more general bachelor's or master's degree with a specialty tag appended to the title (e.g., Bachelor of Science in Nursing ); the second form is even more specialized (e.g., Master of Business Administration , Doctor of Medicine , etc.) and is generally associated with a professional ...
The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4–6 courses. The MS Marketing degree will usually have 10–12 marketing courses.
Most universities, therefore, plan the degree such that in addition to their major, students are exposed to general business principles, taking courses in accounting, finance, economics, business management, human resources and marketing. Programs often require foundational courses in business statistics and mathematics, and information systems.
Others found work as health professionals (14.8%), in retail (14.4%) and marketing (12.5%). "[23] The Bachelor of Management Studies degree is highly applicable to a wide range of professions, especially within business-related sectors. [24] This course will provide a gateway for a career in: General business management [24] Finance [24]
The programs are different in content and purpose. The MSOL degree is multidisciplinary and focuses more on people and organization issues, less on business topics such as finance, accounting and marketing. For example, in MSOL you will take courses in psychology and philosophy as well as courses in business and management.
The BMOS degree especially emphasizes social sciences such as psychology, sociology, economics, etc. The Bachelor of Business Science (B.Bus.Sc) degree is similar to the BCom. However, it is a four-year honors-level course with an increased focus on the major and covers management theory in further depth.
The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."
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