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The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."
The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4–6 courses. The MS Marketing degree will usually have 10–12 marketing courses.
The MSL degree requirements may include some business courses that are required in an MBA program. However, this degree program concentrates heavily on leader-follower interactions, cross-cultural communications, coaching, team development, project leadership, and behavioral motivation theories; it does not concentrate on financial or ...
This is a list of master's degrees; many are offered as "tagged degrees" Master of Accountancy; Master of Advanced Study; Master of Agricultural Economics; Master of Applied Finance; Master of Applied Science; Master of Architecture; Master of Arts. Master of Arts in Liberal Studies; Master of Arts in Special Education; Master of Arts in ...
The degree has a specialization aspect, analogous to the BBA, developing the student's business skills and/or providing in-depth knowledge of the field. It requires additional academic courses to be completed, and usually with higher academic performance standards, and may also require a researched thesis component.
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The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world. And it is usually classified into 4 majors: marketing management, financial management, operational management, and human resource development management.
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