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Kallax (Meänkieli: Kalalaksi, lit. fish bay) [2] is a locality situated in Luleå Municipality, Norrbotten County, Sweden with 321 inhabitants in 2010. [1] Luleå Airport is situated near Kallax. The KALLAX shelf from IKEA is named after the village.
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
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