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Beauty spending is up among teens, with brands like Ulta, e.l.f., and Sephora getting a boost.
While teen spending decreased by 2 percent in the past year, fashion remained a priority, accounting for 38 percent of their shopping budgets. These are the 10 clothing brands that teens are ...
Teen spending is bouncing back from pandemic lows, according to a recent survey of American teen consumer trends, and e.l.f. cosmetics (ELF) and Ulta (ULTA) are among the top beauty beneficiaries.
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.
According to Medimark Research Inc., a marketing research company, teenagers are important to marketers because they "have significant discretionary income; spend family money, as well as influence their parents' spending on both large and small household purchases; establish and affect fashion, lifestyle, and overall trends; and provide a 'window' into our society – a view of how it is now ...
Similar results were found in a study conducted by Dr. Lauren Shapiro and Dr. Gayla Margolin. Their study found that social media has a positive impact on the development of adolescents’ social relationships. [12] The researchers administered self-report questionnaires to gather these findings.
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