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Secret Stash. If you don’t know Kirkland Signature, Costco’s white label house brand, you should if you want quality at a discount. Just about everything Kirkland sells is a home run, and much ...
The aim of the Kirkland Signature brand was to offer products with brand name quality at discounted prices. [157] Recognizing the typical consumer skepticism common with private labels, Costco has adopted a strategy of co-branding certain items with well-known manufacturers to bolster consumer trust. [158]
In 1995, Costco took all its private label products and gave them a single brand name: Kirkland Signature. The name came from the company’s original Washington State headquarters.
In 1995, Costco cofounder and former CEO Jim Sinegal, inspired by a Forbes article on branding, decided to create a single, unifying brand called Kirkland Signature, named for the Seattle suburb ...
Kirkland's, Inc. is an American retail chain that sells home decor, furniture, textiles, accessories and gifts. It operates 329 stores in 35 states [ 1 ] [ needs update ] as well as an e-commerce enabled website.
Kirkland Signature Diapers are available in sizes 1-2 for $34.99 for a package of 192 diapers. Check Out: 7 Best New Home Items at IKEA for Spring 2024 ©Costco
Kirkland Signature Drinking Water 1.5L. Niagara Bottling, LLC is an American manufacturer of bottled water and soft drinks based in Diamond Bar, California.They produce private label bottled water for a number of companies across North America.
Costco’s Kirkland Signature now sells for up to 20% less than other national brand names. Having one brand name signaled consistency and created other cost efficiencies, per CNN.