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ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
The International Typeface Corporation (ITC) was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type. It is now a wholly owned brand or subsidiary of Monotype Imaging.
Since its design, the typeface has been strongly associated with computers, especially in the late 1960s and early-to-mid 1970s. The font is used frequently to indicate computer involvement in television series, films, books, and comics.
A wide, legible design that is slightly bolder than most body text faces, Bookman has been used for both display typography, for trade printing such as advertising, and less commonly for body text. In advertising use it is particularly associated with the graphic design of the 1960s and 1970s, when revivals of it were very popular. [1]
Typefaces and fonts introduced in the 1970s (4 C) Typefaces and fonts introduced in the 1980s (7 C, 2 P) Typefaces and fonts introduced in the 1990s (10 C)
Century Gothic is a digital sans-serif typeface in the geometric style, released by Monotype Imaging in 1990. [1] [2] It is a redrawn version of Monotype's own Twentieth Century, a copy of Bauer's Futura, to match the widths of ITC Avant Garde Gothic.
The motivation for the creation of the typeface arose in the late 1970s in the light of terrorism by the Red Army Faction when it was discovered that with the then-standard font for vehicle registration plates—the DIN 1451 font—it was particularly easy to modify letters by applying a small amount of black paint or tape. For example, it was ...