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Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach.
Introduced in 2011, [1] [2] the Purex Crystals product was the first crystal-form fabric softener sold in the United States. [3] According to an article in Good Housekeeping, the Purex Crystals fabric softener could safely be used on active wear and children's polyester sleepwear without harming flame resistance properties. [4]
Breeze – laundry detergent (Philippines [discontinued in 2002 and reintroduced in 2013], Singapore, Malaysia and Thailand) Blueair – air purification systems; Brilhante – laundry detergent (Brazil) Cif – cleaning products (Jif in Australia, New Zealand and the Middle East; Viss in Germany)
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
In 1964, the company was sold to Purex Corporation for $5 million. [3] The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5]
Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America) Shasta, cream shampoo sold late 1940s-mid-1950s.
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