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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
Slugging, glazing, skin cycling, double cleansing...and a new beauty term to add to our dictionary: exfoliarizing, aka the combination of both exfoliating and moisturizing your skin at the same time.
In cosmetology, exfoliation is the removal of the surface skin cells and built-up dirt from the skin's surface. The term comes from the Latin word exfoliare ('to strip off leaves'). [ 1 ] This is a regular practice within the cosmetic industry, both for its outcome of promoting skin regeneration as well as providing a deep cleanse of the skin ...
Peel masks are typically gel-like in consistency and contain acids or exfoliating agents to help exfoliate the skin, along with other ingredients to hydrate, discourage wrinkles, or treat uneven skin tone. They are left on to dry and then gently peeled off. They should be avoided by people with dry or sensitive skin, as they tend to be very drying.
Chemical depilatories are available in gel, cream, lotion, aerosol, roll-on, and powder forms. Common brands include Nair, Magic Shave, and Veet. Chemical depilatories are indicated in the treatment of hirsutism in polycystic ovary syndrome. Depilatory ointments, or plasters, were known to Greek and Roman authors as psilothrum. [3]
Shower gel is a derivative invention of the liquid soap, which first appeared in the 1800s. In 1865, William Shepphard patented the formula behind the liquid soap, [1] but the product gained eventual popularity with the rise of Palmolive soap in 1898, by B.J. Johnson.
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self confidence in women and young children. Launched by Unilever in 2004, [1] Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. [2] Part of the overall project was the Evolution campaign.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.