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Vera Bradley store interior, Jefferson Pointe in Ft. Wayne, IN. Vera Bradley Designs was incorporated on November 15, 1982. The majority of bags were initially sold through small shops as well as Marshall Field's. The business did not have issues with selling the bags, but did encounter difficulty keeping up with the demand.
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They each borrowed $250 and started making handbags out of high-quality cotton in Baekgaard's basement in Fort Wayne, Indiana, [4] on a ping-pong table. [5] Their business became Vera Bradley, an hommage to Barbara Bradley Baekgaard's mother. [6] Within 3 years of business, the sales of the company reached $1 million. [7]
Vera Bradley launched in 1982, after co-founders Patricia R. Miller and Barbara Bradley Baekgaard were at the airport and noticed how drab all the luggage options on display were.
The company produced handbags for Vera Bradley until ending its relationship with Vera Bradley Designs in 2008, when the company announced it would lay off 140 employees and possibly discontinue operations by the end of the year. [3] The company instead established the Stephanie Dawn brand that year.
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related to: vera bradley bags & wallets- 400 S. Wilson Road Suite 1095, Sunbury, OH · Directions · (740) 965-3961