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  2. BLUF (communication) - Wikipedia

    en.wikipedia.org/wiki/BLUF_(communication)

    With the BLUF model, readers will feel the need to read until the end. It is beneficial in SEO writing since the goal is to make the readers go through the information until the end, and eventually heed the calls to action (CTAs). Creative calls to action (CTAs) are also used to point users toward the next step of partnering with a business. [46]

  3. Byline - Wikipedia

    en.wikipedia.org/wiki/Byline

    The byline (or by-line in British English) on a newspaper or magazine article gives the name of the writer of the article.Bylines are commonly placed between the headline and the text of the article, although some magazines (notably Reader's Digest) place bylines at the bottom of the page to leave more room for graphical elements around the headline.

  4. The Freedom Writers Diary - Wikipedia

    en.wikipedia.org/wiki/The_Freedom_Writers_Diary

    The Freedom Writers Diary: How a Teacher and 150 Teens Used Writing to Change Themselves and the World Around Them is a non-fiction 1999 book written by The Freedom Writers, a group of students from Woodrow Wilson High School in Long Beach, California, and their teacher Erin Gruwell.

  5. What If? (book) - Wikipedia

    en.wikipedia.org/wiki/What_If?_(book)

    What If?: Serious Scientific Answers to Absurd Hypothetical Questions is a 2014 non-fiction book by Randall Munroe in which the author answers hypothetical science questions sent to him by readers of his webcomic, xkcd.

  6. Blurb - Wikipedia

    en.wikipedia.org/wiki/Blurb

    Gelett Burgess c. 1910. In the US, the history of the blurb is said to begin with Walt Whitman's collection, Leaves of Grass.In response to the publication of the first edition in 1855, Ralph Waldo Emerson sent Whitman a congratulatory letter, including the phrase "I greet you at the beginning of a great career": the following year, Whitman had these words stamped in gold leaf on the spine of ...

  7. Dust jacket - Wikipedia

    en.wikipedia.org/wiki/Dust_jacket

    Other examples of highly prized jackets include those on most of Ernest Hemingway's titles, and the first editions of books such as Harper Lee's To Kill A Mockingbird, J. D. Salinger's Catcher in the Rye and Dashiell Hammett's The Maltese Falcon, among many others. Prices for dust jackets have become so inflated in recent years that even early ...

  8. Blurb, Inc. - Wikipedia

    en.wikipedia.org/wiki/Blurb,_Inc.

    Blurb is an American self-publishing platform that allows users to create, self-publish, promote, share, and sell their own print and ebooks. It also offers software for laying out books. History

  9. Lead paragraph - Wikipedia

    en.wikipedia.org/wiki/Lead_paragraph

    A lead paragraph (sometimes shortened to lead; in the United States sometimes spelled lede) is the opening paragraph of an article, book chapter, or other written work that summarizes its main ideas. [1]