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  2. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  3. Business value - Wikipedia

    en.wikipedia.org/wiki/Business_value

    In management, business value is an informal term that includes all forms of value that determine the health and well-being of the firm in the long run. Business value expands concept of value of the firm beyond economic value (also known as economic profit, economic value added, and shareholder value) to include other forms of value such as employee value, customer value, supplier value ...

  4. Earned value management - Wikipedia

    en.wikipedia.org/wiki/Earned_value_management

    To measure cost performance, planned value (BCWS) and earned value (BCWP) must be in the same currency units as actual costs. In large implementations, the planned value curve is commonly called a Performance Measurement Baseline (PMB) and may be arranged in control accounts, summary-level planning packages, planning packages and work packages.

  5. Perceptual mapping - Wikipedia

    en.wikipedia.org/wiki/Perceptual_mapping

    The data needed to form a perceptual map is usually obtained through surveys, and can be difficult to obtain. The range of behaviours that the map covers is also a constraint, as the limitation to two variables means that its application works mainly with purchase decisions made with little thought and effort, such as purchasing a beverage at a ...

  6. Technology acceptance model - Wikipedia

    en.wikipedia.org/wiki/Technology_acceptance_model

    The foundation of TAM is a series of concepts that clarifies and predicts people’s behaviors with their beliefs, attitudes, and behavioral intention. In TAM, perceived ease of use and perceived usefulness, considered general beliefs, play a more vital role than salient beliefs in attitudes toward utilizing a particular technology. [23]

  7. Process performance index - Wikipedia

    en.wikipedia.org/wiki/Process_performance_index

    Consider a quality characteristic with a target of 100.00 μm and upper and lower specification limits of 106.00 μm and 94.00 μm, respectively. If, after carefully monitoring the process for a while, it appears that the process is out of control and producing output unpredictably (as depicted in the run chart below), one can't meaningfully estimate its mean and standard deviation.

  8. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    From the producers perspective building a different product compared to competitors can create a competitive advantage which can result in higher profits. Through differentiation consumers gain greater value from a product, however this leads to increased demand and market segmentation which can cause anti-competitive effects on price.

  9. Positive and negative predictive values - Wikipedia

    en.wikipedia.org/wiki/Positive_and_negative...

    The positive predictive value (PPV), or precision, is defined as = + = where a "true positive" is the event that the test makes a positive prediction, and the subject has a positive result under the gold standard, and a "false positive" is the event that the test makes a positive prediction, and the subject has a negative result under the gold standard.