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The 4Ps have been the cornerstone of the managerial approach to marketing since the 1960s Product refers to what the business offers for sale and may include products or services. Product decisions include the "quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and returns".
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
It is also commonly called the promotional mix. Crosier (1990) states that all terms have the same meaning in the context of the 4ps: product, price, place and promotion. [1] Price can send a message to the target audience. For example, comparing a $50 bag to a $10 bag, the former may be viewed as a luxury or more durable item.
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The 4Ps refers to four broad categories of marketing decisions, namely: product, price, promotion, and place. [7] [49] The origins of the 4 Ps can be traced to the late 1940s. [50] [51] The first known mention has been attributed to a Professor of Marketing at Harvard University, James Culliton. [52]
A man has been arrested after allegedly trying to smuggle cocaine worth $10,000 onto a flight under his wig, police say. The 40-year-old suspect, from Pereira, was attempting to board a flight ...
Domestic marketing consists of the marketing strategies used by a company to allow customers to purchase a product or service within a local market [8]. Domestic marketing leads to familiarity with the extent of political risk, the quality of skilled human resources and natural resources, and the ramifications of existing and likely legislation in relevant areas such as safety, hygiene ...
UNA Hotels & Resorts is an Italian hotel chain with four-star hotels and resorts throughout Italy with more than 3000 rooms. The company also owned a country estate composed of 7 Italian luxury villas. In 2016 UNA Hotels was acquired by UNIPOL Group and merged with Atahotels into Gruppo UNA S.p.A., a new Italian hotel chain. [1] [2]