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  2. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    This can result in more value being applied to an outcome than it actually has. An example of this is the IKEA effect, the tendency for people to place a disproportionately high value on objects that they partially assembled themselves, such as furniture from IKEA, regardless of the quality of the end product. [30]

  3. Theory of basic human values - Wikipedia

    en.wikipedia.org/wiki/Theory_of_basic_human_values

    Circle chart of values in the theory of basic human values [1] The theory of basic human values is a theory of cross-cultural psychology and universal values developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human ...

  4. Values scale - Wikipedia

    en.wikipedia.org/wiki/Values_scale

    People who value warm, loving relationships with others may want a cup of coffee to share in a social manner. Perspective and personal beliefs greatly influence behavior. [5] Clawson and Vinson (1978) further elaborated on this idea by explaining how values are one of the most powerful explanations of, and influences on, consumer behavior. [7]

  5. Attitude (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attitude_(psychology)

    The term attitude with the psychological meaning of an internal state of preparedness for action was not used until the 19th century. [3]: 2 The American Psychological Association (APA) defines attitude as "a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.

  6. Self-verification theory - Wikipedia

    en.wikipedia.org/wiki/Self-verification_theory

    Self-verification is a social psychological theory that asserts people want to be known and understood by others according to their firmly held beliefs and feelings about themselves, [1] that is self-views (including self-concepts and self-esteem).

  7. Value (philosophy and social sciences) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics_and_social...

    The difference between these two types of systems can be seen when people state that they hold one value system yet in practice deviate from it, thus holding a different value system. For example, a religion lists an absolute set of values while the practice of that religion may include exceptions.

  8. Value theory - Wikipedia

    en.wikipedia.org/wiki/Value_theory

    Value theory, also known as axiology and theory of values, is the systematic study of values.As the branch of philosophy examining which things are good and what it means for something to be good, it distinguishes different types of values and explores how they can be measured and compared.

  9. Cognitive categorization - Wikipedia

    en.wikipedia.org/wiki/Cognitive_categorization

    Categorization and classification allow humans to organize things, objects, and ideas that exist around them and simplify their understanding of the world. [3] Categorization is something that humans and other organisms do: "doing the right thing with the right kind of thing." The activity of categorizing things can be nonverbal or verbal.