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Some Korean brands also offer BB creams for men. [6] Notable Korean brands include Etude House, HIDEHERE, Missha, Nature Republic, Skin Food, Sulhwasoo, The Face Shop, SKIN79, Innisfree, Banila Co. and CLIO. Western cosmetics companies began to launch BB creams in the Western market in 2012, though some of these creams have been criticized for ...
Korean beauty first emerged in the West in 2011 with the launch of the BB cream, marketed as a multi-tasking skincare product that serves as a foundation, moisturizer and sunscreen. [25] Korean skin care products are available and can be found in department stores, pharmacies, and special beauty retailers.
Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon. Korean men are also interested in skincare. Some use BB or CC cream. Cosmetics manufactured specifically for men in South Korea focus on soothing the skin after daily shaving. [8]
BB Blur Tinted Treatment. Worn on its own or under makeup, this BB cream will provide matte, even coverage and sun protection. Recommended by Gatt, it contains Tarte’s signature Amazonian clay ...
In 2011, BB cream, which was previously only found in China, hit the shelves in America, and by 2014, the US market for BB cream was around $164 million. Makeup in Korea doesn't tend to be gendered. Many more younger men are choosing to use light makeup everyday and or for special occasions, to cover up blemishes, redness, and, irritation.
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