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BB creams make up 13 percent of the cosmetics market in South Korea. Some Korean brands also offer BB creams for men. [ 6 ] Notable Korean brands include Etude House , HIDEHERE , Missha , Nature Republic , Skin Food , Sulhwasoo , The Face Shop , SKIN79 , Innisfree , Banila Co. and CLIO.
This move made Dr. Jart+ the second Korean brand since Amorepacific to have a presence in New York. [2] It entered the American market in early 2011 in partnership with cosmetics retailer Sephora, offering two BB creams at ten of its then-locations. [5] [6] The brand has since expanded to sell 50 products at Sephora outlets globally. [5]
As a Korean-American beauty editor with over 10 years of experience in the industry, I’ve always been intrigued by the skincare scene in Seoul. After all, it’s one of the largest beauty meccas ...
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Korean beauty first emerged in the West in 2011 with the launch of the BB cream, marketed as a multi-tasking skincare product that serves as a foundation, moisturizer and sunscreen. [25] Korean skin care products are available and can be found in department stores, pharmacies, and special beauty retailers.
Amorepacific Corporation (Korean: 주식회사 아모레퍼시픽) is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Etude, Aestura, Cosrx, AP Beauty, and Innisfree. [2]
Kim is the official international ambassador of the brand while Seohyun is the nationwide ambassador. In 2013, Suzy of Miss A joined as the new official international ambassador of the brand alongside Seohyun. In early 2014, Kim Soo-hyun joined the brand as the new ambassador in Asian countries (except for South Korea, Japan, and Hong Kong).
Missha is also known for making high quality, lower cost duplications of more expensive brands. For example, the Missha Time Revolution First Treatment Essence is a popular duplication of luxury brand essence SK-II, [ 4 ] and the Missha Time Revolution Night Repair Science Activator Ampoule is a popular duplicate of the Estee Lauder Advanced ...
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