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Writing a press release to break important company news can help businesses grow better, but doing it right is just as important. Here's how to write a press release, like the one above, step-by-step. 1. Write a compelling headline.
Press releases should be created any time an organization wants media attention for a major event. They can also be used to shape the narrative when a company or organization is facing scrutiny. These events could include: 1 Changes in executive-level leadership. 2 Launch of a new product. 3 Public and private events.
Place the release information in the top left corner of your press release and make sure the information is in all caps. If you decide to create an embargoed press release, you must title the document, "NOT FOR IMMEDIATE RELEASE," and follow this with the official publication date. 5. Write a headline and subhead.
Here’s how to write a solid press release that includes all the information you’ll need: 1. Start with an attention-grabbing title. You want people to write or tweet about your announcement to generate press and buzz for your business. That starts with reading your press release.
Step #8: Include your company’s boilerplate. The last step is to include your company’s boilerplate. According to a definition by Criminally Prolific, the company boilerplate is “a few paragraphs of text about the company that goes at the bottom of all its press releases”. Image Source: Google.
Rookie Mistake 1: Spelling and grammar. Rookie Mistake 2: Overall length and formatting. Go forth and get media coverage. 9 steps to creating, formatting, pitching, and sharing your press release. Once you understand the formula for creating a press release you will start to see the results you’re after.
Here’s the template I recommend using for your press release: With that, here are the steps to writing an effective press release: Step #1: Do Something Newsworthy. Step #2: Develop Your Hook. Step #3: Write Your Press Release Headline. Step #4: Write Your Press Release Lead. Step #5: Write Your Body Copy.
2. Choose your format. The structure of a press release doesn’t deviate all that much, as you’ll see from our downloadable template. But there are different ways of hosting a press release, and you’ll want to decide on this before getting to the actual writing. Here are three common ways of doing so:
Step 3: Write Your Lead and Supporting Paragraphs. In novel writing, authors often try to keep the reader guessing right up until the end. In press release writing, it’s the complete opposite. You want readers to instantly know the most important points of your story in your first paragraph.
So, be sure to include: A company logo: Place it at the top right corner. Your company name: Place it at the top left corner. A media contact person: List out their name, job title, phone number, and email address below the company name. Release date: The date you’re issuing the press release.