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Campana Corporation was incorporated in Delaware in 1926, then authorized to operate in Illinois in 1927. Its first product was Italian Balm, a hand lotion.According to I. Willard Crull, the founder's nephew and successor as president, Italian Balm was invented by William Cox, who named the product after Dr. Roberto Campana, an Italian skin specialist he held in high regard.
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Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery. Checkout dispensers: On checkout, the customer is given a coupon based on products purchased. Mobile couponing: Coupons are available on a mobile phone. Consumers show the offer on a mobile phone to a salesperson for redemption.
Mennen is a brand owned in most parts of the world by the Colgate-Palmolive Company. Its most notable product, Mennen Speed Stick, with its fougère perfume and green wide stick, was the US market leader among deodorants and antiperspirants for men for many years.
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