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Cultural diversity is stated “as necessary for humankind as biodiversity is for nature”. According to every country's life style and culture specifically of folk communities communication differs place to place, we could see the difference in gestures also. As an example we can take Indian way of communication.
Cultural reproduction, a concept first developed by French sociologist and cultural theorist Pierre Bourdieu, [1] [2] is the mechanisms by which existing cultural forms, values, practices, and shared understandings (i.e., norms) are transmitted from generation to generation, thereby sustaining the continuity of cultural experience across time.
Development communication activity embodies models of social change that are implemented across political and cultural boundaries wherein, issues of gender, communication, and development are grounded in global structures and processes of power, which condition access to and acquisition of economic and social resources.
Critical theory is a social, historical, and political school of thought and philosophical perspective which centers on analyzing and challenging systemic power relations in society, arguing that knowledge, truth, and social structures are fundamentally shaped by power dynamics between dominant and oppressed groups. [1]
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Culture impacts everything that an individual does, regardless of whether they know about it. Enculturation is a deep-rooted process that binds together individuals. Even as a culture undergoes changes, elements such as central convictions, values, perspectives, and young raising practices remain similar.
Cultural communication can also be referred to as intercultural communication and cross-cultural communication. Cultures are grouped together by a set of similar beliefs, values, traditions, and expectations which call all contribute to differences in communication between individuals of different cultures. [ 2 ]