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However, since some ideas resonate with the public with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [ 8 ] or cause a ...
These are not merely catchy sayings. Even though some sources may identify a phrase as a catchphrase, this list is for those that meet the definition given in the lead section of the catchphrase article and are notable for their widespread use within the culture. This list is distinct from the list of political catchphrases.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture.
Promotional posters from the campaign were produced in small numbers in 24-by-36-inch sizes. They feature the portrait of one historical figure, with a small Apple logo and the words "Think different" in one corner. The original long version of the ad script appears on some of them. The posters were produced between 1997 and 1998.
Brands names and logos both can be changed by the way the receiver interprets them. Therefore, the slogan has a large job in portraying the brand (Dass, Kumar, Kohli, & Thomas, 2014). [5] Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message very clear and concise.
On learning "Without the method of learning, you're like a one-legged man in an ass-kicking contest. It's just not going to work very well." — 2021 Daily Journal Annual Meeting “In my whole ...
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance.Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass media (such as films, internet, literature and publishing, television, and radio).