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The company changed its name from Nautilus, Inc. to BowFlex Inc. [8] and refreshed the BowFlex® brand identity [9] in 2023. In March 2024, BowFlex declared Chapter 11 bankruptcy, citing poor post-COVID sales for its collapse. Taiwan-based Johnson Health Tech soon announced that it would acquire all of BowFlex's assets for $37.5 million. [10] [11]
BowFlex is the brand name for cardio and strength fitness training equipment. [25] [12] The first BowFlex product, BowFlex 2000X home gym, was created in 1986. [12] BowFlex products now range from cardio machines, [26] to adjustable dumbbells [27] and home gyms. [28]
Peloton isn’t the only at-home exercise equipment company feeling the pain: BowFlex is too, announcing Tuesday that it has filed for bankruptcy.. The nearly four-decade old company, best known ...
The company that manufactures the Bowflex was a pioneer in the so-called "infomercial revolution" of the 1990s. In fact, it is no accident that many companies have followed this model. If immitation is, indeed, the highest form of flatery, then Bowflex should feel flattered by the naked immitation of their promotional methods.
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Soloflex, Inc. was established in 1978 by Jerry Wilson. The idea behind the weight straps came from Jerry's days flying small airplanes. The resistance on the plane's controls came from the bungee cord.
[1] [2] The Sara Lee name was used of a number of frozen and packaged foods, often known for the long-running slogan "Everybody doesn't like something, but nobody doesn't like Sara Lee". In 2005, Sara Lee Corporation had operations in more than 40 countries; sold food, beverage, and household products in over 180 countries; and had some 137,000 ...
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