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Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
Europe’s hegemony over the new model of global power concentrated all forms of the control of subjectivity, culture, and especially knowledge and the production of knowledge under its hegemony... They repressed as much as possible the colonized forms of knowledge production, the models of the production of meaning, their symbolic universe ...
The concept of a dominant culture, or the concept of hegemony, originated in Ancient Greece. Although Vladimir Lenin, a politician and a political theorist, defined the concept as “Domination,” Gramsci redefined it as “An intellectual and moral leadership directed by contradictory political and, cultural agents and organizations.”
Gramsci is best known for his theory of cultural hegemony, which describes how cultural institutions function to maintain the status of the ruling class. In Gramsci's view, hegemony is maintained by ideology; that is, without need for violence, economic force, or coercion.
Social dominance theory (SDT) is a social psychological theory of intergroup relations that examines the caste-like features [1] of group-based social hierarchies, and how these hierarchies remain stable and perpetuate themselves. [2]
Hegemonic stability theory (HST) is a theory of international relations, rooted in research from the fields of political science, economics, and history.HST indicates that the international system is more likely to remain stable when a single state is the dominant world power, or hegemon. [1]
Cultural homogenization is an aspect of cultural globalization, [1] [2] listed as one of its main characteristics, [3] and refers to the reduction in cultural diversity [4] through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. [3]