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Kim, Kyongseok, et al. "Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010." Journal of advertising 43#3 (2014): 296-316. Thorson, Esther and Moore, Jeri. Integrated Communication: Synergy of Persuasive Voices. (Lawrence Erlbaum Associates, Inc., 1996)
Often referred to as the "father of integrated marketing", [8] Schultz was the author or co-author of 28 books and 150 trade/academic articles on marketing. [9] His books include: Integrated Marketing Communications (1993); Communicating Globally (2000) and IMC: The Next Generation (2003).
Contagious is an advertising magazine that is published quarterly by Contagious Communications, a total communications resource for the global marketing community. It was founded in 2004 by Paul Kemp-Robertson, former director of creative resources at advertising company Leo Burnett Worldwide and editor of Shots magazine, and Gee Thomson, author of Mesmerization and co-founder of Shots magazine.
International Journal of Research in Marketing; International Journal of Wine Business Research; Japan and the World Economy; Journal of Consumer Policy; Journal of Direct, Data and Digital Marketing Practice; Journal of Fashion Marketing and Management; Journal of International Marketing; Journal of Manufacturing Technology Management; Journal ...
Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Foundations and Trends in Communications and Information Theory is a peer-reviewed academic journal that publishes long survey and tutorial articles in the field of communication and information theory. It was established in 2004 and is published by Now Publishers.