Search results
Results from the WOW.Com Content Network
Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Help; Learn to edit; Community portal; Recent changes; Upload file
Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.
Singapore's media environment is a duopoly - it is dominated by two major players, Mediacorp and SPH Media. [ 1 ] [ 2 ] Comprising the publishing, print, broadcasting, film, music, digital, and IT media sectors, the media industry collectively employed about 38,000 people and contributed 1.56% to Singapore's gross domestic product (GDP) in 2001 ...
Mediacorp Pte. Ltd. is the state-owned media conglomerate of Singapore. Owned by Temasek Holdings—the investment arm of the Government of Singapore—it owns and operates television channels, radio, and digital media properties.
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. [5] Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. [ 6 ]
The Telecommunication Authority of Singapore (TAS) was the statutory board that acted as the national regulator and promoter of the telecommunication and postal industries in Singapore. Prior to 1992, the TAS also managed postal and telecommunications services until Singtel and Singapore Post were split off from the board as corporatised entities.
More recently, the Singapore Media Fusion Plan (SMFP), a national media development blueprint, was launched in 2009 to s create the best environment in Singapore for media businesses to exploit new opportunities in digital media and move up the value chain, while enhancing the global appeal of Singapore media through international partnerships.