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Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry. [ 1 ] [ 2 ] [ 3 ] The network is a subsidiary of the Indian -based Vaibhav Global Limited .
WRNN-TV (channel 48) is a television station licensed to New Rochelle, New York, United States, serving the New York City area as an affiliate of Shop LC.It serves as the flagship station of Rye Brook–based WRNN-TV Associates; its headquarters and WRNN-TV's studios are co-located on Westchester Avenue in Rye Brook.
TJC is part of the Vaibhav Global Limited (VGL) group, and is a sister network to Shop LC in the United States. The company mines and handcrafts many of the products sold on its TV networks, hence its claim to cut out the "middleman" [1] and to attempt to undercut high-street prices.
KSCI (channel 18) is a television station licensed to Long Beach, California, United States, serving the Los Angeles area. Owned by WRNN-TV Associates, the station airs programming from home shopping network Shop LC.
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Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Rakuten.com and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher Schlemmer and Sears.
Upon the start of WRNN's agreement to convert nearly all of their main-channel network affiliations to ShopHQ and discontinue all original programming, [33] WMFP began to carry Shop LC full-time on its own main channel at the start of July 2021. It switched to OnTV4U, a full-time paid programming network, in January 2024.