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Assortment planning is the process to determine what and how much should be carried in a merchandise category. Assortment plan is a trade-off between the breadth and depth of products that a retailer wishes to carry.
See Product management. The primary product-related decisions facing the retailer are the product assortment (what product lines, how many lines and which brands to carry); the type of customer service (high contact through to self-service) and the availability of support services (e.g. credit terms, delivery services, after sales care).
Retail is the sale of goods and ... the optimal product assortment, customer ... Strategic planning concerns the choice of policies aiming at improving the ...
Product mix, also known as product assortment, is the total number of variety of products that a firm sells to their customers. [5] It measures the total number of product lines. Some companies will focus solely and sell only one type of product that they specialise in.
The average U.S. Costco member has a household income of $100,000, well above shoppers at Target ($89,400), Sam’s Club ($86,900), and Walmart ($76,300), according to consultancy Kantar Retail ...
The industry standard model for category management in retail is the 8-step process, or 8-step cycle developed by the Partnering Group. [10] The eight steps are shown in the adjacent diagram; they are : Define the category (i.e. what products are included/excluded). Define the role of the category within the retailer. Assess the current ...
“If you want to get unbranded goods, private-label products as a consumer, you can go and shop at one of those hard discount chains, but for dollar-for-dollar value right now, Walmart is amongst ...
U.S. retail sales were down 2.6% compared to last year. Comp sales were down 2.8% in the quarter, driven by continued growth in athletic and athleisure, which was more than offset by weaknesses in ...