Search results
Results from the WOW.Com Content Network
Since the end of the 2nd world war, the globalization of sports rapidly accelerated by bringing television and corporate sponsorship. It led to the commercialization of sport and gave birth to the sport industry. Therefore, in the context of globalization, sport in the contemporary world can be characterized by the following tendencies:
"Sport is also an important enabler of sustainable development. We recognize the grow- ing contribution of sport to the realization of development and peace in its promotion of tolerance and respect and the contributions it makes to the empowerment of women and of young people, individuals and communities as well as to health, education and ...
The benefits of social media are mutual: Apart from sports businesses benefitting from the use of social media in the context of relationship management and marketing, the constant interaction between sport businesses and their customers allows organisations to know and learn about each individual customer on a deeper level.
Compared to 1990, sports marketing has not only changed from static to digital but in terms of economic impact has seen exponential growth. The availability to use stats in almost real-time has also impacted sports marketing in the sports gambling industry. Bookmakers are now able to market using an occurrence from a few minutes or even seconds ...
Sponsorship of an automotive company (Mercedes-Benz) in equestrian sports. Series sponsor is the highest status of sponsorship. Often the name and the logo of the sponsor is incorporated into the title of the series (NASCAR Cup Series). This status also allows companies to have a decisive voice on the issue of presence among sponsors of other ...
Sport refers to the physical activity and development in any individual, health, social and economic benefits. Sport is used as a tool for peace and development. The programs use sport to help children learn lifelong skills as an incentive for the children to improve their scholarship. Sport is used as a tool to reach personal and community goals.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports.