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Coca-Cola India launched the 5by20 initiative in 2010, which is the company’s global program to economically empower 5 million women entrepreneurs across six industries by 2020. Coca-Cola India and NDTV launched the Support My School initiative in association with the UN-Habitat , Charities Aid Foundation (CAF) in 2011.
The Plachimada Coca-Cola struggle Is a series of protests to close the Coca-Cola factory in the village of Plachimada, Palakkad District, Kerala, India in the early 2000s. . Villagers noted that soon after the factory opened, their wells started to run dry and the available water turned contaminated and to
As of 2023, Coca-Cola held a 9% market-share in India while Thums Up and Sprite had a 16% and 20% market share respectively. [150] Tropicola, a domestic drink, is served in Cuba instead of Coca-Cola, due to a United States embargo. French brand Mecca-Cola [151] and British brand Qibla Cola [152] are competitors to Coca-Cola in the Middle East.
Coca-Cola along with other United States companies chose to leave India rather than operate under the new laws. [6] [7] [8] Developed to fill the void left by Coca-Cola, Double Seven was quickly designed, manufactured and marketed by Modern Food Industries, a government-owned company.
In 1993, Coca-Cola re-entered the market, and the three companies competed intensely. Later in the year, Coca-Cola bought the Parle-owned drinks Gold Spot, Limca and Thums Up for $60 million (equivalent to $90 million in 2023). When these were sold to Coca-Cola, Thums Up had a market share of 85 percent in India. [10]
In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and ...
RimZim is a brand of masala (mixed spice) soda currently owned and marketed by Coca-Cola in India. [1] [2] The brand was originally part of Parle Bisleri since its launch in the 1980s and was sold to Coca-Cola along with Thums Up, Limca, Citra and Gold Spot to Coca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were ...
The policy proved controversial, diminishing foreign investment and led to the high-profile exit of corporations such as Coca-Cola and IBM from India. [7] In the 1990s, Coca-Cola re-entered the Indian market and faced competition from domestic cola companies such as Pure Drinks Group and Parle Bisleri. However, the multinational company's ...