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Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
Both free and paid versions are available. It can handle Microsoft Excel .xls and .xlsx files, and also produce other file formats such as .et, .txt, .csv, .pdf, and .dbf. It supports multiple tabs, VBA macro and PDF converting. [10] Lotus SmartSuite Lotus 123 – for MS Windows. In its MS-DOS (character cell) version, widely considered to be ...
Customer or consumer profiles are the essences of the data that is collected alongside core data (name, address, company) and processed through customer analytics methods, essentially a type of profiling. The three basic methods of customer profiling are the psychographic approach, the consumer typology approach, and the consumer ...
Also note that of the above competitors, including Essbase, all use heterogenous relational (Microsoft SQL Server, Oracle, IBM DB/2, TeraData, Access, etc.) or non-relational data sourcing (Excel, text Files, CSV Files, etc.) to feed the cubes (facts and dimensional data), except for Oracle OLAP which may only use Oracle relational sourcing.
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
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dBase's database system was one of the first to provide a header section for describing the structure of the data in the file. [citation needed] This meant that the program no longer required advance knowledge of the data structure, but rather could ask the data file how it was structured. There are several variations on the .dbf file structure ...
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