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A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
The following is provided as an overview of and topical guide to databases: Database – organized collection of data, today typically in digital form. The data are typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels), in a way that supports processes requiring this information (for example, finding a hotel with vacancies).
The inverted file data model can put indexes in a set of files next to existing flat database files, in order to efficiently directly access needed records in these files. Notable for using this data model is the ADABAS DBMS of Software AG, introduced in 1970. ADABAS has gained considerable customer base and exists and supported until today.
versatile data structure – sequential as well as random access; access is fast; supports exact, range, part key and pattern matches efficiently. volatile files are handled efficiently because index is dynamic – expands and contracts as table grows and shrinks; less well suited to relatively stable files – in this case, ISAM is more efficient
A flat-file database is a database stored in a file called a flat file. Records follow a uniform format, and there are no structures for indexing or recognizing relationships between records. The file is simple. A flat file can be a plain text file (e.g. csv, txt or tsv), or a binary file. Relationships can be inferred from the data in the ...
A hierarchical database model is a data model in which the data is organized into a tree-like structure. The data are stored as records which is a collection of one or more fields . Each field contains a single value, and the collection of fields in a record defines its type .
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
Database design is the organization of data according to a database model. The designer determines what data must be stored and how the data elements interrelate. With this information, they can begin to fit the data to the database model. [1] A database management system manages the data accordingly.