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Honda was third, with a 22% market share. Its reputation in Thailand before the decade of the 1990s was poor. Things changed in 1989 with the introduction of the "Nova", a two-stroke bike that Honda rode to sales leadership in 1989. Honda had forecast sales of 2,000–3,000 Novas per month, but 10,000 per month became the sales norm.
Honda vehicle sales in 1997 totaled 6,872 units (up 7% over 1996) but declined by 83% in 1998, to 1,182 units, mainly due to the economic crisis that hit the Southeast Asian region. In 1999, Honda Motor Co., Ltd. established a joint venture company called PT Honda Prospect Motor (HPM) on 15 February 1999.
Bangchan continued to do so under license until 2000, even though Honda established their own parallel production by Honda Cars Manufacturing Thailand in 1992. This company, with 91.4 percent Honda ownership, then changed its name to Honda Automobile (Thailand) Co., Ltd in 2000. The most famous model of Honda Thailand is the 1996 City, a
The Honda Brio is a city car produced by Honda since 2011. It is mainly sold in Southeast Asia and also in other regions, positioned as an entry-level hatchback model slotted below the Fit/Jazz and the City. Along with the complementary Amaze sedan, it is the smallest car in Honda's global line-up as of 2023, excluding Japanese market kei cars.
The seventh-generation Honda Civic is an automobile produced by Honda from 2000 until 2005. It debuted in September 2000 as a 2001 model. It debuted in September 2000 as a 2001 model. Its exterior dimensions stayed similar to the outgoing predecessor , with interior space significantly increased, bumping it up to the compact car size designation.
The Honda Click (also known as the Honda Vario in Indonesia) is a series of scooters produced by Honda Motor Company for Southeast Asian markets since 2006. The Click is intended to anticipate the increasing population of scooters circulating in the Indonesian motorcycle market. [ 2 ]
The Honda e is an battery electric car that was manufactured by Japanese automaker Honda and sold in Japan from 2020 to 2024 and in Europe from 2020 to 2023. [ 5 ] [ 6 ] It is a supermini with a five-door hatchback design and a battery-electric powertrain that drives the rear wheels .
The Honda Super Cub (or Honda Cub) is a Honda underbone motorcycle with a four-stroke single-cylinder engine ranging in displacement from 49 to 124 cc (3.0 to 7.6 cu in).. In continuous manufacture since 1958 with production surpassing 60 million in 2008, 87 million in 2014, and 100 million in 2017, [2] the Super Cub is the most produced motor vehicle * in history. [3]