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  2. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    CRM data and models are also used to improve the effectiveness of marketing activation. One of these models, the marketing funnel , "is a key conceptual framework that is routinely used by practitioners to deconstruct the marketing activation and identify key issues."

  3. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    For small businesses, a CRM system may consist of a contact management system that integrates emails, documents, jobs, faxes, and scheduling for individual accounts. CRM systems available for specific markets (legal, finance) frequently focus on event management and relationship tracking as opposed to financial return on investment (ROI).

  4. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    CRM – Implements the use of ERP systems, emphasis is on the back-end. eCRM – Geared more toward front end, which interacts with the back-end through use of ERP systems, data warehouses, and data marts. System overhead (client computers) CRM – The client must download various applications to view the web-enabled applications.

  5. Consumer relationship system - Wikipedia

    en.wikipedia.org/wiki/Consumer_relationship_system

    Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...

  6. Category:Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Category:Customer...

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Help; Learn to edit; Community portal; Recent changes; Upload file

  7. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.

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