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Black feminists often wore afros in reaction to the hair straighteners associated with middle class white women. At the 1968 feminist Miss America protest , protestors symbolically threw a number of feminine fashion-related products into a "Freedom Trash Can," including false eyelashes, high-heeled shoes, curlers, hairspray, makeup, girdles ...
[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
African American beauty focuses on the beauty of African Americans, as beauty is viewed differently by various groups. [2] Similar to other cultures, ideals of beauty in African-American communities have varied throughout the years.
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Zuri, a makeup brand had “For the women of color” and “Beauty comes in many colors.” These advertisements featured black women and appealed to the black female consumers. Advertisements for products enhancing and celebrating natural hairstyles and afros featured black men, women, children, families, and couples.
Many Black women participating in informal leadership positions, acting as natural "bridge leaders" and, thus, working in the background in communities and rallying support for the movement at a local level, partly explains why standard narratives neglect to acknowledge the imperative roles of women in the civil rights movement.
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It’s that mix of weariness and determination that Black women discussed around the Thanksgiving table with family and friends. Rest may be required. But permanent inaction is unacceptable.