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  2. Storyboard - Wikipedia

    en.wikipedia.org/wiki/Storyboard

    Storyboards used for planning advertising campaigns such as corporate video production, commercials, a proposal or other business presentations intended to convince or compel to action are known as presentation boards. Presentation boards will generally be a higher quality render than shooting boards as they need to convey expression, layout ...

  3. Storyboard artist - Wikipedia

    en.wikipedia.org/wiki/Storyboard_artist

    In advertising, there are two phases of the storyboard. The first is called the agency storyboard, in which an artist is called upon to create a representation of what the finished TV commercial, or spot, will look like in order to persuade and engage the client to buy the concept being pitched.

  4. Storytelling - Wikipedia

    en.wikipedia.org/wiki/Storytelling

    Marketing developments incorporating storytelling include the use of the trans-media techniques that originated in the film industry intended to "build a world in which your story can evolve". [87] Examples include the "Happiness Factory" of Coca-Cola .

  5. Previsualization - Wikipedia

    en.wikipedia.org/wiki/Previsualization

    With the arrival of cost-effective video cameras and editing equipment in the 1970s, most notably Sony's ¾-inch video and U-Matic editing systems, advertising agencies began to use animatics regularly as a television commercial sales tool and to guide the ad’s actual production. An animatic is a video of a hand-drawn storyboard with very ...

  6. File:Storyboard template example.svg - Wikipedia

    en.wikipedia.org/wiki/File:Storyboard_template...

    You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.

  7. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

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  9. Digital storytelling - Wikipedia

    en.wikipedia.org/wiki/Digital_storytelling

    Digital storytelling is a short form of digital media production that allows everyday people to create and share their stories online. The method is frequently used in schools, [1] [2] [3] museums, [4] libraries, [5] social work and health settings, [6] [7] and communities. [8]

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