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Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...
Pert Plus was sold to Innovative Brands, LLC in July 2006. Prell shampoo sold to Prestige Brands International in 1999; Primex shortening (sold to ACH in 2001) Pringles potato chips sold to Kellogg Company in June 2012 [19] Pur, brand of water filtration products. The brand was acquired from Recovery Engineering, Inc. in 1999 for approximately ...
Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LAM and other co-authors, they report the successful case of using two brand names—dual branding strategy—by practitioners in China for the Minute Maid Orange Pulp juice drink launch:
100 Grand - Sold to the Ferrero Group in 2018. [68] BabyRuth - sold to the Ferrero Group in 2018. [68] Bit-O-Honey – sold to the Pearson's Candy Company in 2013 [29] Butterfinger - Sold to the Ferrero Group in 2018. [68] OhHenry! - sold to the Ferrero Group in 2018. [68] Raisinets - sold to the Ferrero Group in 2018. [68] SnoCaps - sold to ...
Brand name soft drink products (or their parent brand or brand family) include: This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources .
On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. [17] On 16 January 2014, Unilever Philippines sold the Royal pasta brand to Philippine company RFM Corporation for around Php 2.1 ...
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The Equate brand was originally created by L. Perrigo Company in 1986 [11] and was sold to Walmart in 1993. [12] Before its takeover by Walmart, the formerly independent Equate brand sold consumer products at both Target and Walmart at lower prices than those of name brands. Equate is an example of the strength of Walmart's private label store ...