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Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...
Pert Plus was sold to Innovative Brands, LLC in July 2006. Prell shampoo sold to Prestige Brands International in 1999; Primex shortening (sold to ACH in 2001) Pringles potato chips sold to Kellogg Company in June 2012 [20] Pur, brand of water filtration products. The brand was acquired from Recovery Engineering, Inc. in 1999 for approximately ...
Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LAM and other co-authors, they report the successful case of using two brand names—dual branding strategy—by practitioners in China for the Minute Maid Orange Pulp juice drink launch:
Store brands are gaining popularity among consumers. They reached a record $199 billion in sales across all major retail channels in 2021, according to the Private Label Manufacturers Association....
Oddity, the parent company behind Il Makiage, has made its second strike in beauty. The company, which counts strong technological capabilities as its key differentiator, is launching its second ...
Minute Maid – brand of juice drinks, with a sub-brand of fruit-flavored soda which contains some fruit juice; Minute Maid Active – orange juice drink enriched with Glucosamine HCI available in the United States [10] Minute Maid AntiOx – Combination of fruit juices with antioxidizing properties available in Spain [39]
Member's Mark products make up about 20% of Sam's Club inventory, and are sometimes just as good as name brand items, and are available for a fraction of the price. Don't spend more money than you ...
On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. [18] On 16 January 2014, Unilever Philippines sold the Royal pasta brand to Philippine company RFM Corporation for around Php 2.1 ...