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  2. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...

  3. Umbrella brand - Wikipedia

    en.wikipedia.org/wiki/Umbrella_brand

    Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LAM and other co-authors, they report the successful case of using two brand names—dual branding strategy—by practitioners in China for the Minute Maid Orange Pulp juice drink launch:

  4. List of Unilever brands - Wikipedia

    en.wikipedia.org/wiki/List_of_Unilever_brands

    On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. [17] On 16 January 2014, Unilever Philippines sold the Royal pasta brand to Philippine company RFM Corporation for around Php 2.1 ...

  5. Il Makiage Parent Company Oddity Launches Second Brand - AOL

    www.aol.com/il-makiage-parent-company-oddity...

    Oddity, the parent company behind Il Makiage, has made its second strike in beauty. The company, which counts strong technological capabilities as its key differentiator, is launching its second ...

  6. List of brand name soft drink products - Wikipedia

    en.wikipedia.org/wiki/List_of_brand_name_soft...

    Brand name soft drink products (or their parent brand or brand family) include: This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources .

  7. List of brand name food products - Wikipedia

    en.wikipedia.org/wiki/List_of_brand_name_food...

    17 Prepared/ready-made meals and foods. 18 Sauces. 19 ... This article is a list of notable brand name food products that are presently produced as well as ...

  8. 5 Examples of When Name-Brand Is Always Superior - AOL

    www.aol.com/5-name-brand-items-people-171200810.html

    4. Oreos. The off-brand Oreos don't seem to know what they're aiming for. Still, they try. And in these increasingly expensive times, some of them are the only way to attempt to satisfy an Oreo ...

  9. Corona parent AB InBev tackles stigma of non-alcoholic beer ...

    www.aol.com/finance/corona-parent-ab-inbev...

    And what better brand to remove the pervasive social stigma among traditional drinkers than Corona: it is ABI’s fastest growing premium import brand, widely available across Europe’s otherwise ...