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  2. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    In this example, the fifth "why" suggests a broken shelf foot, which can be immediately replaced to prevent the reoccurrence of the sequence of events that resulted in cross-threading bolts. The nature of the answer to the fifth why in the example is also an important aspect of the five why approach, because solving the immediate problem may ...

  3. Informative advertising - Wikipedia

    en.wikipedia.org/wiki/Informative_advertising

    Alongside promotional reasons, there are other reasons why informative advertising is used. Under certain circumstances, a business may be required to run informative advertising due to legal requirements. Some industries have much stricter advertising laws than others, the tobacco industry is one of the

  4. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    [62]: 9–15 For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by the word or line). Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses.

  5. Why McDonalds' new ad campaign is absolutely brilliant

    www.aol.com/article/finance/2017/04/20/why...

    The new ad starring Mindy Kaling is closing in on 4 million YouTube views in one week -- but there's actually no mention of the name "McDonald's." Why McDonalds' new ad campaign is absolutely ...

  6. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    Anything goes. "It is a central social-scientific question what people can be made to do by suitable design of conditions and of great practical importance. For example, from a great number of psychological experiments it can be assumed, that people can be made to do anything they are capable of, when the according social condition can be created."

  7. Why Apple's iconic Super Bowl ad still resonates 4 ... - AOL

    www.aol.com/finance/why-apples-iconic-super-bowl...

    Created by the ad agency Chiat/Day and Apple , “1984” elevated Super Bowl ads to a whole new level.Today, tech historians, ad pros, and techies alike all look back at the commercial not only ...

  8. Reason (argument) - Wikipedia

    en.wikipedia.org/wiki/Reason_(argument)

    In the most general terms, a reason is a consideration in an argument which justifies or explains an action, a belief, an attitude, or a fact. [1] Normative reasons are what people appeal to when making arguments about what people should do or believe. For example, that a doctor's patient is grimacing is a reason to believe the patient is in pain.

  9. Opinion: Why Apple’s iPad ad hit such a nerve - AOL

    www.aol.com/opinion-why-apple-ipad-ad-223225256.html

    That accompanying song is a 1971 No. 1 hit (perhaps not the greatest example of human creativity, but still) that plays over images of paint cans exploding and musical instruments splintering to dust.