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Venus Swimwear: 1984 United States Victoria's Secret: 1977 United States Vilebrequin: 1971 France Volcom: 1991 United States Watersun Swimwear: 1955 Australia Wicked Weasel: 1994 Australia XTG Extreme Game: 1987 Spain Yandy.com: 2007 United States Zoggs: 1992 Australia Zoke: 1996 China
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Two-piece swimsuits with usual skirt panels were popular in the US before the government ordered a 10% reduction in fabric used in woman's swimwear in 1943 as wartime rationing. [75] Playsuits were a beachwear popular in the 1950s that featured a "modesty skirt" and a bandeau top. [76]
Cole brought his Hollywood experience, and persuaded his family to start a line of women's swimwear. Competing with Catalina Swimwear and Jantzen, Cole in 1925 introduced the sleeveless "Hollywood Swimsuit" with a low back and neckline and a short skirt. Also called a “Prohibition suit”, the new, colorful suit incorporated elastic to hug ...