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Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Intercultural dialogue has been used as a tool for increasing understanding in contexts where misunderstandings typically occur. For example, the European Agency for Culture was established by EU members to coordinate intercultural dialogue activities, "focussing on the integration of migrants and refugees in societies through the arts and culture". [4]
Cultural communication can also be referred to as intercultural communication and cross-cultural communication. Cultures are grouped together by a set of similar beliefs, values, traditions, and expectations which call all contribute to differences in communication between individuals of different cultures. [2]
Thus the same words can mean different things to people from different cultures, even when they speak the "same" language. When the languages are different, and translation has to be used to communicate, the potential for misunderstandings increases. The study of cross-cultural communication is a global research area.
Different cultures encode and decode messages differently, increasing the chances of misunderstanding. Due to different cultural systems and political backgrounds, people from different cultural environments are often easily upset by each other's casual behaviors <Günthner, S., & Luckmann, T, 2001> [5].The safety-first consequence of recognizing cultural differences should be to assume that ...
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Many writers suggest that cultural globalization is a long-term historical process of bringing different cultures into interrelation. Jan Pieterse suggested that cultural globalization involves human integration and hybridization, arguing that it is possible to detect cultural mixing across continents and regions going back many centuries. [ 12 ]
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