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  2. The social media company said it's launching a test that will let Facebook users in Germany, France and the U.S. browse eBay listings directly on its Marketplace online classifieds service but ...

  3. eBay Enterprise - Wikipedia

    en.wikipedia.org/wiki/EBay_Enterprise

    On March 28, 2011, it was announced that eBay Inc. would acquire GSI for $2.4 billion. The deal was closed on June 20, 2011. [18] On June 20, 2013, the company announced that it would be retiring the GSI Commerce name in favor of eBay Enterprise. [19] Magento, Inc. became a part of eBay Enterprise on November 21, 2013.

  4. eBay - Wikipedia

    en.wikipedia.org/wiki/EBay

    eBay office in Toronto, Canada. eBay Inc. (/ ˈ iː b eɪ / EE-bay, often stylized as ebay or Ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide.

  5. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than ...

  6. List of acquisitions by eBay - Wikipedia

    en.wikipedia.org/wiki/List_of_acquisitions_by_eBay

    As of September 2014, eBay has acquired over 40 companies, the most expensive of which was the purchase of Skype, a Voice over Internet Protocol company, for US$2.6 billion in cash plus up to an additional US$1.5 billion if certain performance goals were met. [2] The majority of companies acquired by eBay are based in the United States.

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  8. Multichannel marketing - Wikipedia

    en.wikipedia.org/wiki/Multichannel_marketing

    The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate. [ 2 ] To be effective, multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels.

  9. Easyship - Wikipedia

    en.wikipedia.org/wiki/Easyship

    In April 2023, Easyship announced expansion of its partnership with eBay to support eBay International Shipping, a newly launched program. This allowed buyers to access more regional and express shipping solutions for international destinations through eBay’s platform.