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The Gatorade Sports Science Institute (GSSI), a research facility operated in Barrington, Illinois, has been featured in a number of the company's commercials. [69] Established in 1985 and closed in 2022, [ 70 ] [ 3 ] this organization consisted of scientists studying the correlation and effects of exercise, environmental variables, and ...
Meet the experts: Lindsey Baker, PhD, is a director at the Gatorade Sports Science Institute. Amy West, MD , is a sports medicine physiatrist at the Northwell Health Orthopaedic Institute.
Gatorade was created to support athletic performance. So, when it comes to how often you should drink it, or if you should even drink it at all, there’s a couple different factors at play.
In June 2011, Jeukendrup was named Global Senior Director of the Gatorade Sports Science Institute (GSSI) at PepsiCo. [5] In addition to leading GSSI, he remained an adjunct professor at the University of Birmingham. [6] In 2014 Jeukendrup started his own consulting company mysportscience ltd and now advises mostly teams and organisations.
REPLAY is a program created by Gatorade that restages classic games of various sports between the biggest high school rivalries in the United States. [1] The first official REPLAY game reunited players from the 1993 Easton Area Red Rovers and the Phillipsburg Stateliners to replay a 1993 game that ended in a tie. [2]
Hypertonic sport drinks contain a higher concentration of salt and sugar than the human body. Hypotonic sport drinks contain a lower concentration of salt and sugar than the human body. Most sports drinks are approximately isotonic, having between 4 and 5 heaped teaspoons of sugar per eight ounce (13 and 19 grams per 250ml) serving. [3]
Gatorade revives the classic ‘Is It In You?’ ad campaign with Caitlin Clark, Michael Jordan, Josh Allen, Jayson Tatum, A’ja Wilson and Sydney McLaughlin-Levrone.
The Gatorade Player of the Year awards are given annually to up and coming high school student-athletes in the United States. [ 1 ] [ 2 ] They are given for boys baseball , boys and girls basketball , boys and girls cross country , boys football , boys and girls soccer , boys and girls track & field , girls softball , and girls volleyball .