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Because masculine beauty standards are subjective, they change significantly based on location. A professor of anthropology at the University of Edinburgh, Alexander Edmonds, states that in Western Europe and other colonial societies (Australia, and North and South America), the legacies of slavery and colonialism have resulted in images of beautiful men being "very white."
That became all the more transparent after World War II, Yi explains, when makeup ads, like those from Elizabeth Arden, helped form beauty standards for American women by presenting lipstick ...
The "woman-like man" has become a new trend in China, where a growing number of young men are interested in makeup. [5] The number of internet broadcasters and beauty bloggers who produce makeup videos for men has increased rapidly. Accordingly, the men's cosmetics industry has grown rapidly in China.
Today, men and women's attitudes towards male beauty have changed. For example, body hair on men may even be preferred . A 1984 study said that gay men tend to prefer gay men of the same age as ideal partners, but there was a statistically significant effect (p < 0.05) of masculinity-femininity.
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Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
Throughout her decades-long career in Hollywood, Kristin Davis has had an up-and-down struggle with body image and conforming to the impossible beauty standards that the industry has for women.
Extreme Male Beauty is a British documentary series which began airing on Channel 4 and features television presenter Tim Shaw as he explores the various lengths men will go to in order to achieve the beauty standards placed on them.